292 Ung Van Khiem, Thanh My Tay Ward, HCMC

info@123website.com.vn Support 0283 510 6868 VietnameseEnglish

Manufacturer · B2B · Bilingual

Viet Sin

Viet Sin has processed fish balls, beef balls, sausages and dumplings since 1997. 123Website built a bilingual site with a custom theme: a factory capability introduction, a filterable product catalog, a wholesale quote form on each product, and a B2B partnership page for dealers and supermarket chains.

Industry
Frozen food processing
Website type
A manufacturer, B2B
Platform
WordPress, a custom theme, WooCommerce
Implementation
2026
  • 86products with their own page
  • 7product catalog
  • 2languages: Vietnamese, English
  • 11videos and albums in the Media library
Viet Sin

Clients

Who Viet Sin is

Viet Sin Food Industry Joint Stock Company (Viet Sin Food JSC) began in 1997, processing frozen food from an original Singapore fish-ball recipe. The products are in supermarket chains, convenience stores and the F&B channel.

  • Head office and factory1645 Tinh Lo 10, Area 5, Tan Tao Ward, HCMC
  • ProductsFish balls, beef balls, shrimp balls, sausages, dumplings, pork rolls and seafood cakes
  • StandardsISO 22000, HACCP
  • ClientsSupermarket chains, convenience stores, restaurants, dealers and consumers

The problem

A brand of nearly 30 years needs a website that can speak to partners

A wholesale buyer, a supermarket chain or a contract-processing partner wants to know what the factory can do before asking the price. A consumer wants to see the products, how to use them and how to store them. The site has to serve both without becoming hard to follow.

Traditional taste since 1997.

The tagline next to the logo on vietsin.vn
  • 01

    Demonstrate factory capability

    Area, capacity, cold storage, machinery, and ISO 22000 and HACCP certificates that can be enlarged.

  • 02

    Open a B2B partnership channel

    A separate page for supermarkets, convenience stores and supply partners, with a partnership form.

  • 03

    A catalog that is easy to look up

    More than eighty products across 7 categories, with a search box, keyword suggestions and sorting.

  • 04

    Bilingual Vietnamese and English

    An English version for overseas partners, with the language switched on the top bar.

Customer experience

From viewing capability to sending a partnership request, in 5 steps

Dealers and wholesale buyers usually open the website on a phone. Each step has a contact button and a quote button within reach.

  1. Brand identity on mobile
    Step 1

    Brand identity

    A product banner, certifications, a short introduction and the hotline on the first screen.

  2. View the catalog on mobile
    Step 2

    View the catalog

    A product grid with pack shots and a short description, sorted to suit the buyer.

  3. View details on mobile
    Step 3

    View details

    Pack photo, weight, and instructions for use and storage.

  4. Wholesale quote request on mobile
    Step 4

    Request a wholesale quote

    A short form right on the product page, sent with the name of the product being viewed.

  5. Register for partnership on mobile
    Step 5

    Register a partnership

    The B2B page takes details from dealers, shops and companies that want to distribute.

Features

What the Viet Sin website does

A custom theme for Viet Sin, with each page serving one audience: B2B partners, consumers or applicants.

Factory capabilities page

Production area, capacity, cold-transport capability, and the warehouse and machinery systems, set out as easy-to-read cards.

Factory capabilities page

A wholesale quote on each product

The quote-request button opens a form on the page and attaches the photo and product name, so the sales team knows what the customer is asking about.

A wholesale quote on each product

A catalog with search and sorting

A filter column for 7 categories, a product count for each group, a search box, and sorting by newest and bestsellers.

A catalog with search and sorting
  • B2B partnership page

    Supermarket and convenience-store channels, supply partners, and a partnership form.

  • Certificates you can enlarge

    ISO 22000 and HACCP certificates, shown clearly on the page.

  • Media library

    Process video, TVCs, dishes, and albums of events and the factory.

  • Recruitment

    Benefits, open roles and a quick application form.

  • Find a product quickly

    Keyword suggestions such as fish balls, beef balls, sausages and hotpot balls.

  • Bilingual

    Vietnamese and English, switched on the top bar.

  • Full legal details

    Return policy, privacy and terms, and registration with the Ministry of Industry and Trade.

  • Mobile optimization

    The hotline, Zalo and the quote button stay within reach.

Technology

A custom theme on WordPress, ready for online sales

The "Viet Sin" interface is custom-built, with no page builder. WooCommerce manages products, categories and orders, and retail can be turned on when Viet Sin is ready.

  1. UserPartners, consumers and applicants VietnameseEnglish
  2. InterfaceCustom "Viet Sin" theme Custom-builtMobile optimization
  3. PlatformWordPress · WooCommerce TranslatePressSlider Revolution
  4. ContentProducts, media and careers Custom content type7 categories
  • TranslatePressAn English version, with hreflang set
  • WooCommerceProducts, categories, cart and ordering
  • WP RocketSpeed up page loading
  • Google Site KitConnect Google's measurement tools

How 123Website built it

How 123Website builds a website for a manufacturer

For a food factory, trust comes from real capability. We put the factory, the certifications and the process first, and the products after.

  • Factory capability is the main pageProduction figures, cold storage, machinery and certifications have their own page, linked from the homepage.
  • Separate the B2B and consumer pathsPartners go to wholesale quotes and partnership. Consumers look at products and how to use them.
  • Custom themeA compact interface that loads quickly, and makes it easy to add products and articles in the WordPress admin.

The live site

Your website on desktop and mobile

Screenshots from vietsin.vn on 16-17 October 2026.

Open vietsin.vn
Viet Sin homepage, full page
  • Company
    CompanyThe journey since 1997, an open letter, vision, mission and achievements.
  • Product details
    Product detailsPack shots from several angles, a description, and instructions for use and storage.
  • Register for a B2B partnership
    Register for a B2B partnershipA form for dealers, shops and companies that want to distribute.
  • Media library
    Media libraryProduction-process video, TVCs, and albums of events and the factory.
  • Homepage on mobile
    Home
  • Product catalog on mobile
    Product categories
  • Factory capabilities on mobile
    Factory capabilities
  • Wholesale quote on mobile
    Wholesale quotes

Talk to us

Need a manufacturing website that takes wholesale quotes and B2B partners? Get advice

Leave your details and we will call you back, look at your factory capability and sales channels, and suggest a site structure that fits.

  • Office 1st Floor, 292 Ung Van Khiem, HCMC
  • Hotline 0932 092 002

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