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91 features · 12 groups

Website features: 91 items, built around your needs

From content management, lead capture and SEO to payments and CRM, each item states whether it is built in, needs configuration or requires custom development.

Explore 12 feature groupsSend a feature request
  • Built inSupported by WordPress
  • Configuration neededSet up for your website
  • CustomCustom development within agreed scope

Some of the businesses that built their websites with 123Website

  • Saigon Port
  • Phuong Nam Eye Hospital
  • Nguyen Trai Hospital
  • Kirby Building Systems
  • Kärcher
  • Brother Group

Understanding feature labels

Three implementation levels, so you know what needs extra work

Each item is labeled as built into the platform, needing configuration or requiring custom development.

Each item is labeled as built into the platform, needing configuration or requiring custom development.

  • Built in

    19 items

    Already supported by WordPress. Just enable and add content, with no further development.

    Example

    Pages, posts, contact forms, call and Zalo buttons, WooCommerce cart

  • Configuration needed

    23 items

    Uses existing tools, configured for your website and accounts.

    Example

    GA4, Meta Pixel, sitemap, redirects, scheduled backups

  • Custom

    49 items

    Custom development or integration. We agree on scope and provide a quote after consultation.

    Example

    VNPay, MoMo, CRM integration, multilingual, AI chatbot

Feature catalog

12 feature groups, 91 items

Select a group to see all items, or filter by keywords such as VNPay or CRM.

Tap a group to see all items and implementation labels.

01 · 12 features

WordPress platform & administration

Daily content management, permissions and website control.

  • 4 built in
  • 4 need configuration
  • 4 custom
+9 more features

01 · Platform & administration

WordPress platform & administration

Daily content management, permissions and website control.

  • 4 built in
  • 4 need configuration
  • 4 custom
Ask about this group

Content management 6

  • Pages, posts, categories, tagsBuilt in
  • Media Library (images/documents)Built in
  • Menu, widget, block editor (Gutenberg)Built in
  • Post scheduling & revisions (version history)Configuration needed
  • Content approval workflow (Editor/Author/Contributor permissions)Configuration needed
  • Custom Post Types (News, Projects, Careers, Case studies…)Custom

Users & permissions 3

  • Admin accountsBuilt in
  • Role-based permissionsConfiguration needed
  • Custom business roles (Sales, Support, Content…)Custom

Backups & staging 3

  • Scheduled backups (daily/weekly), recovery when neededConfiguration needed
  • Staging (a test website before going live)Custom
  • Change history (audit log)Custom
02 · 6 features

Design & experience (UI/UX)

A professional impression, clear calls to action and usability across devices.

  • 3 built in
  • 1 needs configuration
  • 2 custom
+3 more features

02 · Design & experience

Design & experience (UI/UX)

A professional impression, clear calls to action and usability across devices.

  • 3 built in
  • 1 needs configuration
  • 2 custom
Ask about this group
  • Responsive (Desktop/Tablet/Mobile)Built in
  • Conversion-focused layout optimization (clear CTAs)Built in
  • Template sections: Hero / Services / Projects / Feedback / FAQ / ContactBuilt in
  • Perceived loading speed optimization (lazy loading, preloading)Configuration needed
  • Campaign landing pages (for specific goals)Custom
  • Dark mode / advanced theme customization (if needed)Custom
03 · 11 features

Marketing & lead capture

Capture leads, track behavior and optimize conversion paths.

  • 3 built in
  • 4 need configuration
  • 4 custom
+8 more features

03 · Marketing & lead capture

Marketing & lead capture

Capture leads, track behavior and optimize conversion paths.

  • 3 built in
  • 4 need configuration
  • 4 custom
Ask about this group

Forms & contact 5

  • Contact / consultation / quote formsBuilt in
  • Email notifications to multiple recipientsConfiguration needed
  • Store leads in a databaseConfiguration needed
  • Multi-step forms & conditional logicCustom
  • Lead tagging & source classificationCustom

Quick contact channels 3

  • Call / Zalo / Messenger buttonsBuilt in
  • Sticky CTA (floating button)Built in
  • Live chat / ticket supportCustom

Tracking & measurement 3

  • GA4 / Google Tag ManagerConfiguration needed
  • Meta Pixel, TikTok Pixel (if needed)Configuration needed
  • Advanced event tracking (form submissions, hotline clicks, add-to-cart…)Custom
04 · 6 features

SEO & search optimization

Help Google understand and rank your content.

  • 4 need configuration
  • 2 custom
+3 more features

04 · SEO & search optimization

SEO & search optimization

Help Google understand and rank your content.

  • 4 need configuration
  • 2 custom
Ask about this group
  • On-page SEO: title/meta, headings, slugs, internal linksConfiguration needed
  • XML Sitemap, robots.txt, canonicalConfiguration needed
  • 301/302 redirects & 404 handlingConfiguration needed
  • Basic schema (Organization, Article, Product…)Configuration needed
  • Advanced industry schema (FAQ, HowTo, LocalBusiness…)Custom
  • Targeted Core Web Vitals optimization (LCP/INP/CLS)Custom
05 · 17 features

E-commerce (WooCommerce)

Products, orders, accounts and offers.

  • 8 built in
  • 3 need configuration
  • 6 custom
+14 more features

05 · E-commerce

E-commerce (WooCommerce)

Products, orders, accounts and offers.

  • 8 built in
  • 3 need configuration
  • 6 custom
Ask about this group

Products & categories 5

  • Simple / variable productsBuilt in
  • Product attributes (size, color…)Built in
  • Multi-level product categoriesBuilt in
  • Stock & SKU managementConfiguration needed
  • Advanced filters (attributes, price…)Custom

Cart & checkout 3

  • Standard WooCommerce cart & checkoutBuilt in
  • Checkout optimization (fewer steps, autofill…)Configuration needed
  • Scenario-based checkout (B2B/B2C, VAT, company details…)Custom

Orders & customers 5

  • Order & status managementBuilt in
  • Order notification emailsBuilt in
  • Customer account pages (orders, addresses)Built in
  • Print orders / delivery notes / shipping labels from templatesCustom
  • Sync orders to other systems (ERP/CRM)Custom

Offers 4

  • Discount codes (coupons)Built in
  • Conditional free shippingConfiguration needed
  • Flash sales / bundles / add-on discountsCustom
  • Membership / reward points / loyalty programsCustom
06 · 7 features

Online payments

Domestic and international payment methods.

  • 1 built in
  • 6 custom
+4 more features

06 · Online payments

Online payments

Domestic and international payment methods.

  • 1 built in
  • 6 custom
Ask about this group
  • Cash on delivery & bank transfersBuilt in
  • VNPayCustom
  • MoMoCustom
  • ZaloPayCustom
  • Stripe/PayPal (for international sales)Custom
  • Bank QR paymentsCustom
  • Gateway refunds (where supported)Custom

Some gateways require business documents and a merchant account.

07 · 4 features

Shipping & delivery

Clear shipping fees, waybills and delivery status.

  • 1 needs configuration
  • 3 custom
+1 more feature

07 · Shipping & delivery

Shipping & delivery

Clear shipping fees, waybills and delivery status.

  • 1 needs configuration
  • 3 custom
Ask about this group
  • Shipping fees by area / order value / weightConfiguration needed
  • Carrier integration (GHN/GHTK/Viettel Post/J&T…)Custom
  • Automatic waybill creation & status updatesCustom
  • Customer order tracking on your websiteCustom
08 · 4 features

Multilingual & multi-currency

Expand into more markets.

  • 4 custom
+1 more feature

08 · Multilingual & multi-currency

Multilingual & multi-currency

Expand into more markets.

  • 4 custom
Ask about this group
  • Multiple languages (WPML/Polylang)Custom
  • Multilingual SEO (hreflang, language-specific slugs)Custom
  • Multiple currenciesCustom
  • Country/region-specific content (advanced)Custom
09 · 8 features

System & API integration

Sync data with your CRM, ERP and existing systems.

  • 2 need configuration
  • 6 custom
+5 more features

09 · System & API integration

System & API integration

Sync data with your CRM, ERP and existing systems.

  • 2 need configuration
  • 6 custom
Ask about this group

APIs & data connections 3

  • WordPress REST API / WooCommerce REST APIConfiguration needed
  • Order webhooks & lead form webhooksCustom
  • Sync products, stock, orders and customersCustom

CRM/ERP integration 3

  • Connect CRM systems (Odoo/HubSpot/Zoho…)Custom
  • Send form leads → CRM and assign an ownerCustom
  • Sync customers & purchase historyCustom

Import/Export 2

  • Basic CSV/Excel import/exportConfiguration needed
  • Advanced data mapping, duplicate checks & standardizationCustom
10 · 6 features

Automation & AI

Automate repetitive tasks and speed up content work with AI.

  • 6 custom
+3 more features

10 · Automation & AI

Automation & AI

Automate repetitive tasks and speed up content work with AI.

  • 6 custom
Ask about this group
  • AI articles/blog posts by topic + SEO outlinesCustom
  • AI product descriptions, titles & meta descriptionsCustom
  • AI industry FAQ suggestionsCustom
  • AI advice chatbot (using business knowledge)Custom
  • Intelligent AI website search (advanced search)Custom
  • AI customer email suggestions (from customer profiles)Custom

This group speeds up content, customer service and operations. AI can use your own API key or a usage-based AI package.

11 · 6 features

Security & compliance

Strengthen platform security and backups.

  • 4 need configuration
  • 2 custom
+3 more features

11 · Security & compliance

Security & compliance

Strengthen platform security and backups.

  • 4 need configuration
  • 2 custom
Ask about this group
  • SSL & basic security configurationConfiguration needed
  • Form spam protection (reCAPTCHA/rate limiting)Configuration needed
  • Login limits & 2FA (if needed)Configuration needed
  • Backups & recovery after incidentsConfiguration needed
  • Advanced WAF/CDN (depending on infrastructure)Custom
  • Cookie consent (if needed for your market/campaign)Custom
12 · 4 features

Industry-specific content extensions

Optional functions for specific industries.

  • 4 custom
+1 more feature

12 · Industry-specific content extensions

Industry-specific content extensions

Optional functions for specific industries.

  • 4 custom
Ask about this group
  • Real estate: projects, property inventory, advanced filters, mapsCustom
  • Logistics: waybill lookup, shipping quotes, trackingCustom
  • Education: LMS, courses, tests, certificatesCustom
  • Services: appointment booking, scheduling, deposit paymentsCustom

Some payment gateways require business documents and a merchant account. AI offers two options: use your own API key or a usage-based AI package.

Choose by goal

Which feature groups does your website need?

We usually recommend starting with your business goals before choosing features.

Features by website package

Payments and multilingual features start with PLATINUM at VND 9,990,000. A built-in AI assistant starts with AI PRO at VND 11,990,000.

See website design pricing

Feature development request

Need a feature that is not listed?

Briefly share the five details alongside so we can advise you accurately from the start.

Briefly share the five details below so we can advise you accurately from the start.

Send a feature request0932 092 002
  1. 1 GoalSales, lead capture, branding, operations
  2. 2 Feature groups neededE.g. Payments, APIs, Multilingual…
  3. 3 Desired workflowStep 1 → step 2 → result
  4. 4 Systems to integrateCRM, ERP, payment gateways, shipping
  5. 5 DeadlineIf applicable
Send a feature request0932 092 002

Process

Four steps to add a website feature

From your request to a working feature, every step has a clear owner.

  1. Step 1: Send request

    Describe your goals, desired workflow and systems to connect.

  2. Step 2: Solution advice

    We recommend built-in features, additional configuration or custom development.

  3. Step 3: Agree on scope & build

    Both sides agree on items and pricing, then we build and test on the website.

  4. Step 4: Handover and training

    We hand over the feature, show you how to use it and provide support under the contract.

Call 0932 092 002 to discuss

FAQ

Website features FAQ

Can't find your question? Call our hotline 0932 092 002 for advice directly from our team.

See all questions

Which features are built in?

Items labeled Built in are supported by WordPress: page and post management, media library, menus, responsive design, contact forms, call and Zalo buttons. Online stores also have WooCommerce cart, order management and coupons. We advise on Configuration needed and Custom items according to each website's needs.

How does Configuration needed differ from Custom?

Configuration needed uses existing tools set up for your website and accounts, such as GA4, Meta Pixel, sitemaps and scheduled backups. Custom items need separate development or integration, such as VNPay, MoMo, CRM connections or AI chatbots. We agree on scope and quote after discussion.

What is needed to integrate VNPay or MoMo?

First, register a merchant account with the payment gateway; some also require business documents. Once the gateway provides connection details, we configure your website and test transactions before handover. This is a Custom item, so we quote after reviewing your chosen gateway.

Can features be added to a live website?

Yes, after 123Website reviews your current website. We check the platform, design and plugins to identify possible additions and required work before quoting scope and cost. For regular small changes, you can use an dedicated technician packages on an hourly basis, from VND 300,000/week for 2 hours (KTV1).

How is Automation & AI priced?

All items in this group are custom, so we quote by scope. For AI, choose between using your own API key or a usage-based AI package. If you only need a built-in website AI assistant, see AI PRO at VND 11,990,000 in our website design price list.

What if my feature is not listed?

Send a request through the form below or call 0932 092 002. We need your goals, feature group, desired workflow, systems to integrate and any deadline. After discussion, we agree on scope and provide a separate quote for the feature.

Feature request

Need a custom feature? Send a request for advice

Tell us your goals, feature groups and systems to integrate. We will call back during business hours.

  • Office 1st Floor, 292 Ung Van Khiem, Ho Chi Minh City
  • Hotline 0932 092 002

Send a feature request

2026 pricing consultation (Odoo)

Your information is used only to advise you on our services.

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