Manufacturing · Business website
True Care Vietnam
Bilingual website for True Care Vietnam Joint Stock Company, a manufacturer of laundry detergent with softener, dishwashing liquid, and floor cleaner: company introduction, product catalog by brand, sales network, and media news.
- Industry
- Manufacturing · Household chemicals
- Location
- Long An, Ho Chi Minh City
- Platform
- WordPress
- Languages
- Vietnamese, English
- Year delivered
- 2023
- Website type
- Business website
Clients
Who the client is
True Care Vietnam Joint Stock Company manufactures home-care and laundry products: laundry detergent with softener, dishwashing liquid, fabric softener, laundry powder, floor cleaner, and household cleaner. The factory is in Thai Hoa Industrial Park, Duc Hoa, Long An, and the representative office is in Thu Duc City. Products are available through Co.opmart, Co.opXtra, and grocery stores.
- Sector
- Household chemical and detergent manufacturing
- Their customers
- Distributors, dealers, supermarkets, grocery stores, and consumers; candidates who want to join the sales team
- Scale
- Founded in 2015, more than 500 employees
Requirements
What the website needs to do
Four things the True Care website needs to do well for distributors and consumers.
-
Show every product line
Laundry detergent with softener, dishwashing liquid, fabric softener, laundry powder, floor cleaner, and household cleaner, grouped under the True Care and Maxx4 brands.
-
Build trust with partners
Introduce the history, core values, factory, quality management, product declarations, and the supermarket chains that sell the products.
-
Attract people for the sales team
A dedicated sales-team section: message, organization chart, salary policy, activities, and hiring.
-
Update media news
Achievements, company activities, customer promotions, and policies for partners.
Website structure
Map of the main sections
Main menu of truecarevietnam.com, arranged the way partners learn about the company.
Main menu of truecarevietnam.com.
Home
-
Company
- Overview
- Company history
- Core values
- Vision and mission
- Business philosophy
- Company strategy
- Company message
-
Products
- Maxx4: 2-in-1 laundry detergent, dishwashing liquid, floor cleaner
- True Care: 2-in-1 laundry detergent
- Dishwashing liquid
- Fabric softener
- Laundry powder
- Floor cleaner
- Cleaners and bleach
-
Distribution and sales system
- Sales team message
- Sales team organization chart
- Pay policy and salary structure
- Traditional trade distribution channel
- Modern trade distribution channel
- HoReCa distribution channel
- E-commerce distribution channel
- Overseas distribution channel
-
Media
- Company achievements
- Main activities of the company
- Recruitment
- Policies for employees and partners
- Customer policies and promotions
-
Manufacturing
- Factory scale
- Production lines and technology
- Quality management
- Research and development (R&D)
- Product declarations
Implementation
How 123Website built it
Platform, languages, and main features on the True Care website.
- Platform
- WordPress
- Page builder
- Elementor Pro, WooCommerce
- Base template
- Fully custom design
- Languages
- Vietnamese, English
- Website type
- Business website
-
01
Product catalog by brand
Each group has a cover image, a short intro, and a product list. Product pages cover scent, uses, and directions for use.
-
02
Bilingual Vietnamese · English
The EN button in the menu switches to the English version for overseas partners.
-
03
Review videos and team photos
The homepage has a product review video block, logos of distributing supermarkets, and photos of team activities.
-
04
Quick contact
Call, Zalo, and Messenger buttons float in the corner of the screen. A signup form for updates sits in the footer.
The live site
Your website on desktop and mobile
Screenshots from truecarevietnam.com.
-
HomeA large brand banner, a red menu with all six items, and a button to switch to English. -
2-in-1 laundry detergent categoryA cover image for the product line, a category column on the left, and a short intro on uses. -
Product pageA product image, a Contact button, social share buttons, and a detailed description below.
-
Featured products on mobileTabs by product group, with products in two columns that swipe sideways. -
Product page on mobileA large product image, with the name and a Contact button stacked in one column.
On mobile
- Menu collapses into a hamburger button, with the search button kept in the header
- Logos of distributing supermarkets and brands, in two columns, swiping sideways
- Floating call, Zalo and Messenger buttons in the corner
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