Manufacturing · E-commerce website
Kigen Tao Xoan
Bilingual online store for the Kigen fresh spirulina brand (Ecogarden): introduces the cultivation process and sells fresh spirulina and spirulina beer, with a cart and member accounts.
- Industry
- Manufacturing · Spirulina food
- Location
- Hanoi, Lam Dong, Ho Chi Minh City
- Platform
- WordPress, WooCommerce
- Languages
- Vietnamese, English
- Year delivered
- 2026
- Website type
- E-commerce website
Clients
Who the client is
Kigen is a fresh spirulina brand in the Ecogarden ecosystem. It researches the algae strain in Soc Son (Hanoi) and grows it at a farm in Bao Loc (Lam Dong) using microbial technology. The range includes Kigen fresh spirulina and the Spirulina beer line, distributed from Ho Chi Minh City.
- Sector
- Fresh spirulina cultivation and production
- Their customers
- People interested in health, beauty, and a green lifestyle, buying retail on the website
- Scale
- Research institute in Soc Son (Hanoi) and a farm in Bao Loc (Lam Dong)
Requirements
What the website needs to do
Four things the brand needs the website to do well for buyers.
-
Tell the product origin story
Before they choose to buy, shoppers see that the spirulina is researched in Soc Son and grown in Bao Loc, along with a commitment to no additives and no preservatives.
-
Sell directly on the website
Each product has its own page. Shoppers choose a pack of 31, 62, or 100 tablets, then add it to the cart or buy now.
-
Explain uses in articles
The blog is grouped by health, beauty, science, and press so buyers can learn about spirulina before they use it.
-
Reach English-speaking customers too
An English version is available for overseas customers and partners interested in the product.
Website structure
Map of the main sections
Main menu of kigentaoxoan.vn (plus a Customer support group in the footer), ordered the way buyers learn about the product and then place an order.
Main menu of kigentaoxoan.vn.
Home
-
Company
- About us
- Contact
-
Fresh spirulina
-
Products
- Kigen Fresh Spirulina
- Kigen Spirulina beer
- Kigen Green Spirulina beer
- Kigen Spirulina Gold beer
-
Blog
- Health
- Beauty
- Press
- Science
- Sharing corner
-
Customer support
- FAQ
- How to buy
- Payment methods
- Delivery policy
- Returns and refunds
Implementation
How 123Website built it
Platform, language, and the main features of Kigen's online store.
- Platform
- WordPress, WooCommerce
- Page builder
- Elementor
- Base template
- Fully custom design
- Languages
- Vietnamese, English
- Website type
- E-commerce website
-
01
WooCommerce cart
The product page has a pack-size selector and a price for each option, plus Buy now and Add to cart buttons. The cart stays visible in the header.
-
02
Member account
Sign in with email or a Google or Facebook account to track orders. A notice bar invites visitors to sign up for offers.
-
03
Bilingual Vietnamese · English
A VI · EN switch on the menu, with the content available in English.
-
04
Quick call and Zalo message
Call and Zalo buttons float in the corner of the screen. The Contact page has a form for consultation requests.
The live site
Your website on desktop and mobile
Screenshots from kigentaoxoan.vn.
-
HomeA large photo of green hills. The menu includes the cart, account, and language switch, with featured products directly below. -
About usIntroduces Ecogarden, the Soc Son research institute, and the Bao Loc farm. -
Product pageChoose a pack of 31, 62, or 100 tablets, see the price, and buy now or add to cart.
-
Products on mobileA large product image, with secondary images in two columns below. -
About on mobileA hero image with rounded corners, and content in a single column.
On mobile
- The menu collapses into a hamburger button, while the search button and cart stay in the header
- Featured products scroll horizontally, with a large, easy-to-tap Buy now button
- Call and Zalo buttons float in the corner of the screen
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