Ecommerce has been a fast-growing retail sector in Vietnam in recent years. It is online retail through shopping websites. Below are the most visited ecommerce sites in Vietnam in 2020.
What is an ecommerce marketplace?
An ecommerce marketplace is an online sales channel that many shop owners and trading companies use. As more shopping moved online, marketplaces became a practical, convenient place to trade for both buyers and sellers. The same model was already common in countries such as the United States, the United Kingdom, and France, and it became more common across Southeast Asia in recent years (as of 2021).
The most popular ecommerce sites in Vietnam
Vietnam already had many ecommerce sites that people used as a convenient way to buy and sell. If you sell and you are looking for a marketplace to grow revenue, take a look at the list below (as of 2020).
1. The ecommerce site that led Vietnam for several years: Shopee VN
Shopee entered the ecommerce market in Vietnam in August 2016.
In 2018, a Q&Me report put Shopee at no. 1 on the ranking “The most popular ecommerce sites in Vietnam”.
iPrice insights kept Shopee at no. 1 among ecommerce websites in Vietnam from 2018 through the third quarter of 2020. That figure was updated on 11 November 2020.
Its business advantages include:
- A wide range of products
- Very competitive prices
- An interface that is easy to use
- Advertising and brand campaigns that reached a large audience
- A TV commercial with the “Pipipi” jingle, featuring Bao Anh and Bui Tien Dung, a widely known pair in Vietnamese entertainment at the time. The clip spread widely on social networks and other online channels
- Blackpink, the first brand ambassador for Shopee across the region
2. Voted the best ecommerce site in Vietnam in 2014: Tiki
Tiki was founded in March 2010.
At the start, Tiki’s main products were books and stationery. Books are still a product people associate with the Tiki brand. When someone in Vietnam wants to buy a book online, Tiki is often the site they open.
As it grew, Tiki added home goods, electronics, cosmetics, and other categories. It built consumer-protection programs and a fast delivery policy.
In 2014, Tiki was voted the best ecommerce site in Vietnam.
Other figures reported for Tiki at the time:
- 85% of customers were satisfied with Tiki’s quality and service.
- With 400,000 shoppers buying on Tiki each month, the return rate was only 0.95%.
3. A leading ecommerce site in Vietnam in 2015: Lazada VN
Lazada Vietnam, founded in 2012, is part of Lazada Group, owned by Alibaba, the multinational ecommerce group. At the time of writing it also had operations in Indonesia, the Philippines, Singapore, Thailand, and Malaysia.
comScore data for December 2015 put Lazada as a leading ecommerce site in Vietnam, with traffic well ahead of other ecommerce sites.
- The catalogue is very wide, enough to satisfy even demanding shoppers.
- Lazada has a solid returns policy, and product quality is checked at intake.
- Delivery is fast, and goods do not sit in the warehouse for long.
4. Sendo, a Vietnamese ecommerce site
Sendo.vn was founded in September 2012. It belongs to FPT Group.
According to iPrice insights (as of 2021), Sendo was in the top 5 ecommerce marketplaces in Vietnam, serving more than 10 million customers, with 300,000 sellers nationwide.
As a domestic company, Sendo knows Vietnamese culture and the local market, and adapts quickly to Vietnamese shopping trends.
5. The Fado.vn ecommerce site
Fado.vn launched in April 2014. It kept adding features and improving its service so shoppers could make purchase decisions with full information, such as:
- An all-in calculation of the costs
- Shipping within the United States
- US tax
- Shipping from the United States to Vietnam
- Vietnam tax
- Daily discounts updated in real time, so a shopper in Vietnam can buy a deal in the United States while still in Vietnam
More on Fado.vn is in this video.
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