A specifications table and documents on each product
Each product has a code, a primary material, a secondary material, dimensions in millimeters, a link to the collection's catalog PDF, and a model file for architects.
High-end handmade furniture · Online store Dongson Artisanat
Dongson Artisanat makes freestanding furniture that tells a story about Vietnamese culture: a metal body shaped like bamboo joints, a walnut top, stone and phap lam enamel. The website runs on WordPress and WooCommerce: a mega menu by furniture group, product pages with a materials and dimensions table, a catalog file to download, a button to send a customization request, a cart, and VietQR bank-transfer checkout.
- Industry
- High-end handmade furniture
- Website type
- Sales, and a product catalog
- Platform
- WordPress + WooCommerce, Elementor
- Languages
- Vietnamese, with an English version
- 47products with their own page
- 45products with a catalog PDF to download
- 4articles on traditional craft villages
- 2languages: Vietnamese, English
Clients
Who Dongson Artisanat is
Dongson Artisanat is the freestanding-furniture brand in the AHD Living group, alongside Metalix Interior and AMu Concept. Each piece draws on a feature of Vietnamese culture, is handmade with artisans and craft villages, and is made for refined living spaces.
- Showroom03 Nguyen Mong Tuan, Cat Lai Ward, HCMC
- Workshop703/6 Le Trong Tan, Binh Hung Hoa Ward, HCMC
- ProductsChairs, tables, bar carts, lamps, cabinets, screens, valet stands, picture frames and photo frames
- ClientsIndividual buyers, architects, designers and project owners
The problem
A high-priced handmade piece needs a story, and specifications that are easy to look up
A Dongson dining table or trolley has its own story and its own materials, and architects often choose it for a project. The buyer needs to read the story, see the full specifications, download the documents and ask about a made-to-order version before placing an order.
Where Vietnamese identity meets high-end handmade furniture.
Tagline on the homepage banner of dongsonartisanat.vn
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01
Find the right furniture group quickly
A five-column mega menu: chairs, tables, trolleys, lamps and storage, plus screens, valet stands and Gallery & Art.
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02
Complete specifications for project professionals
Product code, primary material, secondary material, dimensions, and a catalog file and model file to download.
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03
Ask for a made-to-order piece
The Request a customization button on each product opens a form that sends the brief straight to Dongson.
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04
Tell the cultural story
Product descriptions are written as a story, with a separate section on lacquer, mother-of-pearl inlay, phap lam enamel and ceramics villages.
Shopper experience
From choosing a furniture group to checkout, in 5 steps
On mobile, the menu opens as a dark drawer. The specifications table and the customization-request button sit directly under the buy button.
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Step 1
Choose a furniture group
The Furniture products page has category cards that scroll sideways, plus a Filter button and sorting.
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Step 2
View product
Photos from several angles that can be enlarged, a Designed by label, and the story of the piece.
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Step 3
View specifications
Code, materials, dimensions, a catalog download link and a model file.
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Step 4
Send a custom request
Customization form: full name, phone, email and what they want made to order.
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Step 5
Payment
Bank transfer by VietQR, supported by most banking apps.
Features
What dongsonartisanat.vn does for furniture buyers
The store runs on WooCommerce. A specifications table, a customization-request button and a designer label are added to the product page for buyers of high-end pieces and for project professionals.
Request a customization right on the product
Tap Request a customization and a form opens on the page. The customer notes the size, material or color they want changed, then sends it.
Mega menu by furniture group
The Furniture products menu opens into a five-column panel, with subgroups such as dining chairs, coffee tables, console tables, trolleys and floor lamps.
Bank transfer by VietQR
At checkout the customer chooses a VietQR bank transfer and scans it with their usual banking app or e-wallet. The checkout page shows the logos of supported banks. The cart has a promo-code field, and the listed price includes VAT.
- Add to cart
- Scan VietQR
- Once the order is placed
Banks and e-walletsPromo code in the cartPrice includes VATDelivery in 20–30 days
Wishlist
A heart button on each product card, and a separate page to review saved pieces.
Search at the top of the page
The product search box always sits beside the account, wishlist and cart.
Sort the catalog
Six sort options: popularity, rating, newest, price low to high and price high to low.
Back to tradition
Articles on Tuong Binh Hiep lacquer, Chuon Ngo mother-of-pearl inlay, Hue phap lam enamel and Bat Trang ceramics.
Find talented designers
A program page for designers, painters and sculptors, with a registration form.
The brand group
An introduction to AHD Living, alongside Metalix Interior and AMu Concept, with a link to each.
English version
Switch between VI and EN on the top bar, for clients and partners overseas.
Showroom and workshop
The Contact page has a form, a map, the showroom and workshop addresses, and a phone number.
Admin system
Products, documents and customer requests managed in WordPress
Products, categories, prices and orders live in WooCommerce. Specifications, catalog links and model files are entered on each product; customization requests and contact messages go to Fluent Forms.
- AdministratorFull control of products, prices, the interface and settings.
- Store managementOrders, products and promo codes (WooCommerce's role).
- ClientsA buyer account and a wishlist.
- Parent and child categories
- Code, materials and dimensions for each product
- Catalog PDF link and model file
- A Designed by label
- WooCommerce promo code
- Form Fluent Forms
- Email sent through FluentSMTP
- SEO with Yoast
- English version with TranslatePress
Technology
WooCommerce for the store, Elementor for the pages, VietQR for taking payment
The interface is built on the Blocksy theme with Elementor Pro. A child theme holds the custom work for the slider and for mobile. WooCommerce handles products, the cart and orders; VietQR handles the bank transfer.
- UserIndividual buyers, architects and designers
- InterfaceBlocksy + Elementor Pro
- E-commerceWooCommerce
- PlatformWordPress
- VietQRBank transfer by QR code
- TranslatePressEnglish version, with a language switch
- Fluent Forms, FluentSMTPCustomization form and contact form, email via SMTP
- Google Site KitConnected to Search Console and Analytics
Specifications entered once, and shown in the right place
The details table uses one layout on every product page: code, materials, dimensions and downloads, so the reader does not have to search through the description.
An SEO base for each product
Each product, category and craft-village article has its own URL and SEO tags through Yoast, and the sitemap updates on its own.
How 123Website built it
Put the story and the specifications on the same page
With high-priced handmade furniture, the buyer needs to get a feel for the piece and also needs enough data to decide. The product page is built to do both.
- The brand colorsA charcoal background, antique-gold type matching the logo, reddish-brown buttons, and product photos on a pale grey background so they sit together.
- A product page for project professionalsThe specifications table, catalog, model file and customization-request button sit directly under the purchase area.
- A straightforward online purchaseThe cart has a promo code, and checkout is a VietQR bank transfer, so the account number does not have to be typed in.
The live site
Your website on desktop and mobile
Screenshots from dongsonartisanat.vn on 21 October 2026.
- Furniture productsCategory cards that scroll sideways, a category column on the left, and product sorting.
- Gallery & ArtNet Xua photo frames and Metalix picture frames, in their own group.
- Back to traditionA section of articles on Vietnamese craft villages.
- The brand groupDongson Artisanat, AMu Concept and Metalix within AHD Living.
- Mobile menu
- Product list
- Shop
- Cart
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Talk to us
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- Office 1st Floor, 292 Ung Van Khiem, HCMC
- Hotline 0932 092 002
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