Many businesses look only at the final number on a website design quote, then are caught off guard by extra charges. “All-inclusive” on paper and “all-inclusive” once the site is actually running are sometimes not the same thing.
This article explains what all-inclusive website design includes, how to tell what is inside the package from what you should budget extra, plus a short checklist before you accept a quote from a design firm such as 123Website.
What is all-inclusive website design?
All-inclusive website design is a package in which the provider takes on most (or all) of the work so the website works, is properly handed over, and can be managed in-house, rather than just delivering a design file.
Depending on the provider, “all-inclusive” can include:
- Advice on the goal and the page structure
- Interface design (from a template, or with customization)
- Development / building it on a platform (usually WordPress)
- Mobile optimization and baseline speed
- A contact form, and basic on-page SEO
- A management guide, and handover of the accounts
What is not “all-inclusive” by default (ask explicitly):
- The domain, hosting and email on your domain (usually billed by the year)
- Writing copy in bulk, photography / video
- Google or Facebook ads, off-page SEO
- A CRM integration, a complex payment gateway, or advanced AI outside the package
To see what each package actually costs, check 123Website’s all-inclusive website design price list.
Why a checklist before you accept a quote?
Three practical reasons:
- Avoid an apples-to-oranges comparison. A cheap package may leave out hosting, foundational SEO, or the warranty.
- Avoid extras halfway through. Changing the scope while the work is underway costs more than locking it at the start.
- Choose the right level. A brochure site is different from an online store (cart, payment, shipping).
Checklist: which items does all-inclusive website design include?
Use the checklist below when you read a quote, or when you talk to an agency.
1. Consultation & project scope
- A clear goal for the website (brochure / leads / sales / recruitment, and so on)
- The industry, the customers, and what makes the brand different
- An estimate of the number of pages / page groups
- Who approves internally, and how quickly they reply
A question worth asking: is the page and feature scope locked, or is it still an “estimate”?
2. Interface design & experience
- A customizable template, or a custom design
- Responsive (mobile / tablet / desktop)
- Brand colors, fonts and logo applied consistently
- A clear call to action (call, form, chat, buy)
You can look at interface directions by industry in the website template library before you settle on a style.
3. Technical platform & management
- The platform (for example WordPress) and admin access after handover
- Easy updates to posts, products, banners and forms
- URL structure, menus and user roles
- Room to add plugins / features later
4. Foundational SEO (on-page), not a “guaranteed no. 1”
A website with sound foundational SEO usually includes:
- A sensible heading structure (H1–H2)
- Clean URLs, and editable title and meta tags (Yoast, Rank Math, and similar)
- Stable speed and mobile display
- Basic schema / a sitemap / robots, as configured
Note: foundational SEO is not the same as ranking on Google. Rankings also depend on content, backlinks and how the site is run. A transparent quote spells out the foundation work and does not promise a top spot.
5. Forms, conversion & integrations
- A contact form / a consultation request
- Chat, a hotline, Zalo (Vietnam’s most widely used messaging app), if you need them
- An email notification when a lead comes in
- Payment / shipping / CRM integration (if you sell online or the operation is complex). Ask whether it is in the package
6. Content at handover
- Who writes the copy: the business, or the agency?
- How many pages come with demo or placeholder copy
- A guide for entering content after handover
Quality copy is usually not an “unlimited free extra” inside the package. Keep the two apart: building the site structure, and producing the content.
7. Infrastructure: domain, hosting, SSL, email
These are usually budgeted by the year. You can buy them with the package, or arrange them yourself:
- Domain name
- Hosting / VPS
- SSL
- Email at your own domain
Ask: does the quote include the first year, or only help with setup?
8. Handover, training & warranty
- Handover of the source / hosting / accounts
- A management guide for your staff
- How long technical faults are under warranty
- What the warranty covers (new features outside the contract are not included)
- A maintenance / ongoing management plan, if you need one
In the package vs. outside it: a short table
| Usually inside the all-inclusive package | Budget extra |
|---|---|
| Structure advice, design for the package | Domain, hosting, email (yearly) |
| Building the site, mobile, a basic form | A large amount of copy, professional photo / video |
| Foundational on-page SEO | Off-page SEO, paid ads |
| A guide, plus a warranty for faults in the build | New features, an advanced CRM or AI outside the package |
| Handover of management access | A monthly website management plan |
For the split by package level, see “What the cost includes” on the website design price list.
How to choose a package (look past the price)
Suggestions based on your goals for the next 6 to 12 months:
| Need | Package direction (a reference) |
|---|---|
| Get a site live quickly, to introduce the business | A template package, with moderate customization |
| Lead conversion, forms, many service pages | A mid-to-high package, with the calls to action tuned |
| Sell online, with a cart and payment | An online store / e-commerce. See also e-commerce website design |
| A distinct brand, deep integrations, AI | A higher package / custom website design |
Avoid picking the lowest package and patching it again and again if you already know you will need payments, more than one language, or a CRM. Going back to fix it usually costs more than choosing the right level at the start.
Published prices and a reference timeline at 123Website
The checklist above works with any provider. If you are considering 123Website, these are the prices currently listed on the website design price list:
| Package | Listed price | Fits when |
|---|---|---|
| GOLD | VND 4,990,000 | A template build, basic customization, when you need the site live quickly |
| GOLD+ | VND 6,990,000 | More customization than GOLD, and it can be bilingual |
| PLATINUM | VND 9,990,000 | You need conversion, payment and more than one language |
| AI PRO | VND 11,990,000 | The same as PLATINUM, plus an integrated AI assistant |
| DIAMOND | VND 14,990,000 | A custom design built around the brand identity |
A listed price is not a project quote. The number of pages, how much data has to be entered, and any separate integrations still need their own line before you sign.
On timing: a template package usually takes 7 to 15 working days once the business has sent the logo, photos and service copy, and has named who will approve. If materials are missing, the timeline slips accordingly. See also the things that usually slow a project down.
8 questions to ask before you sign
- Is the page and feature scope locked in the contract?
- Does the quote include hosting and the domain for the first year?
- Who writes the copy, and for how many pages?
- Is the SEO in the package a technical foundation, or a ranking promise?
- What is the timeline, and what is each side’s duty to reply?
- How long is the warranty, and what does it include and exclude?
- Who owns the website, the source code and the accounts after handover?
- How are changes of scope priced?
Write the answers down. They become your map for comparing providers fairly.
Common mistakes when accepting a quote
- Comparing prices without the same checklist of items
- Skipping mobile, speed and the lead form
- Trusting “all-inclusive SEO that reaches the top”, with no conditions
- Leaving out the cost of running the site in year 2 and year 3
- Settling the design before looking at industry templates
In short
All-inclusive website design should mean everything needed for the website to run and be handed over cleanly, not just “a good-looking interface”. Before you accept a quote, use the checklist above to separate in the package / outside it, ask the 8 questions, and choose the level for the business goal, not for the lowest number.
A suggested next step
- See the all-inclusive website design price list
- Pick an interface direction in the website template library
- Contact 123Website for advice on scope and a quote that fits
—
123Website: professional, SEO-ready website design with ongoing support, based in Ho Chi Minh City.
Next step: See the 2026 all-inclusive website design quote and price list (from VND 4.99 million) or contact us for advice.
The 123Website team. We have designed websites and business software since 2013, with 2,000+ projects delivered.
