Exhibitor list with filters
Search by product type, product name or company name; filter by category, country, year of participation and first letter. Each card shows the booth code.

InterPetFest includes a pet-industry exhibition for businesses and a festival for pet owners, held in Ho Chi Minh City and Hanoi. 123Website built a 6-language website with an event schedule, a page for each activity, booth registration, visit registration, an exhibitor list and online Pet ID card registration.

Clients
InterPetFest joins two events: InterPet Expo Vietnam, an international pet-industry exhibition for businesses, and PetFest Vietnam, a festival for pet owners. The organizer is Eventure Events and Exhibitions Joint Stock Company, together with GMEG (South Korea).
The problem
The organizer needs to invite overseas exhibitors to book a booth, invite business visitors to come and trade, and also sell cards and activity tickets to pet owners. Each group has its own language, questions and registration flow.
One-stop B2B/B2C pet event: an exhibition for businesses and a festival for pet owners.
The event model shown on interpetfest.com
01
Content in 6 languages, with representatives in South Korea, China, Hong Kong, Taiwan and Japan listed in the footer.
02
Why take part, participation details, rules, the booth registration form and the exhibitor list.
03
Business visitors, VIP buyers and show visitors each have their own page, with phone verification by OTP.
04
Veterinary conference, industry seminars, cat show, grooming contest, ornamental-fish contest, Dogathon: one page per activity.
Customer experience
On mobile, the menu is grouped by role: visit, exhibition, activities. Two taps take the visitor to the form they need to fill in.

Dates and opening hours by visitor group, venues in Ho Chi Minh City and Hanoi, and a countdown.

Each activity has its own date, countdown, rules and registration.

Five steps: quantity, owner, pet, confirmation, payment.

Search by keyword; filter by category, country, year and first letter.

A business chooses the B2B or B2B2C zone and fills in details so the organizer can get in touch.
Features
Besides introducing the event, the website takes registrations, sells cards and tickets, and manages the exhibitor list across editions.
Search by product type, product name or company name; filter by category, country, year of participation and first letter. Each card shows the booth code.

The customer enters the pet's details, sees the front and back of the card at once, and downloads the card before paying.

An exhibitor form, with a side menu for Why take part, Participation details, Rules and Exhibit Worldwide.

Pet ID cards, Pet ID collars and Dogathon tickets are WooCommerce products. The customer chooses a quantity, enters the details, applies a discount code and pays via VNPay without calling the organizer.
WooCommerceVNPayDiscount code
English, Vietnamese, Korean, Chinese, Thai and Japanese, switched at the top of the page.
A code sent by SMS or Zalo to Vietnamese numbers at registration.
Count down to opening day on the homepage and the activity pages.
Business visitors, VIP buyers, show visitors.
Documents for exhibitors, and a post-event report.
Information for overseas partners, hotels and travel.
Thao Dien PetFest has its own menu and registration page.
A menu grouped by role, and forms that are easy to fill on a small screen.
Admin system
The organizer uses the WordPress admin: visitor registrations, the exhibitor list, cards and tickets are each stored as their own data, and can be looked up edition by edition.
Technology
The "interpetfest" theme, written by 123Website, combined with Elementor Pro so the organizer can edit activity pages each edition, WooCommerce for cards and tickets, and TranslatePress for 6 languages.
How 123Website built it
The event runs every year, in several cities. The website has to be reusable from edition to edition instead of being rebuilt each time.
The live site
Screenshots from interpetfest.com on 16-17 October 2026.









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