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Jewelry · Auto-updating gold prices

Rach Dua Gold & Silver

Vang Bac Rach Dua sells gold, silver and diamond jewelry, plus investment silver, in Rach Dua Ward and Ba Ria Ward (Ho Chi Minh City). 123Website built the website on WordPress and WooCommerce with a custom child theme: auto-updating gold and silver price boards, jewelry grouped by Women, Men and Children, and a Zalo button and consultation form right on the product page.

Industry
Jewelry, gold, silver and gemstones
Website type
Sales and product showcase
Platform
WordPress + WooCommerce
Implementation
04/2026
  • 120jewelry designs and investment silver pieces on the website
  • 3wearer groups: Women, Men, Children
  • 5collections with their own pages
  • 2auto-updating gold and silver price boards
Rach Dua Gold & Silver

Clients

About Vang Bac Rach Dua

Vang Bac Rach Dua (the shop sign reads Vang Bac Da Quy Rach Dua Co., Ltd.) sells gold, silver and diamond jewelry, plus Phu Quy investment silver. Besides ready-made pieces, the shop crafts jewelry based on customers' own ideas.

  • Stores443 30/4 Street and 120 Ben Nom (Rach Dua Ward), 462 Cach Mang Thang Tam (Ba Ria Ward), HCMC
  • ProductsRings, earrings, necklaces, bangles and bracelets; Phu Quy silver bars
  • Product linesGold, silver and diamond jewelry, plus made-to-order pieces
  • ClientsBuyers of jewelry for women, men and children, and silver investors

The problem

Customers ask about the gold price first, then the designs

In a gold and silver shop, the first question is usually today's gold and silver prices. Jewelry prices change with the weight of the gold and stones, so fixed prices are hard to list: customers want to look closely at the real pieces online, then get advice directly from shop staff.

  • 01

    Gold and silver prices, every day

    The price board pulls data from PNJ, SJC and Phu Quy and shows the update time, so customers don't need to call and ask.

  • 02

    Designs grouped by who wears them

    Women, Men and Children, each split by jewelry type and by gold, silver and diamond lines.

  • 03

    Priced by weight, finalized through consultation

    The product page does not show a fixed price; a Zalo button and a consultation form take the customer to a shop assistant.

  • 04

    Jewelry made to customers' ideas

    The Designer jewelry page sets out a four-step process and a form for a custom design request.

The jewelry buyer's experience

From today's gold price to a design request, in 5 steps

On mobile, the Gold price and Silver price buttons sit just above the logo, so the way into the price board is visible as soon as the site opens.

  1. See the gold price on mobile
    Step 1

    See the gold price

    Buy and sell prices by area, with the update date.

  2. Choose a jewelry group on mobile
    Step 2

    Choose a jewelry group

    The Women, Men and Children menus open Jewelry and Product lines.

  3. Filter categories on mobile
    Step 3

    Filter categories

    A slide-out filter shows the number of designs in each category and filters by brand.

  4. View designs on mobile
    Step 4

    View template

    A two-column grid of large photos, sorted by newest or most popular.

  5. Send a request on mobile
    Step 5

    Send request

    Want a custom piece? Fill in your name, phone number and a description of the design.

Features

What vangbacrachdua.com does for buyers

Each functional page is its own template in the site's child theme; staff update products and categories themselves in WooCommerce.

Auto-updating gold price board

Buy and sell prices by area and for each karat of jewelry gold, with the update time. The data is pulled automatically from PNJ and SJC, so nobody has to type it in every morning.

Auto-updating gold price board

Categories and filters

The category tree shows design counts, filters by brand, sorts by newest, most popular or price, and switches between grid and list view.

Categories and filters

Product pages lead to consultation

A large zoomable photo set, a product code, a note that the price follows the weight of the gold and stones, and a Zalo button that connects straight to the shop's number.

Product pages lead to consultation

Order custom jewelry

The Designer jewelry page walks through four steps: receiving the idea and reference photos, consultation with a 2D/3D sketch, handcrafting, then inspection and hand delivery. The form at the bottom takes a name, phone number, address and a description of the piece the customer wants.

  1. Send an idea
  2. 3D sketch
  3. Craft and deliver

Send reference photos2D/3D sketchHandcraftingHand delivery

  • Phu Quy silver price board

    Silver plates, silver bars and art silver coins, priced per tael and per kg, updated automatically.

  • Menu by wearer

    Women, Men and Children open columns for Jewelry, Product lines and collection photos.

  • Collections

    Bow jewelry, Men's rings, Children, Engagement rings and Party each have their own page.

  • Investment silver

    A separate category for Thanh Long Phu Quy silver bars, with a brand filter.

  • Zalo and quick calls

    Zalo and call buttons float on every page, with a large Zalo button on the product page.

  • Consultation request form

    At the bottom of the product page: name, phone number and email, so an advisor can call back.

  • Product search

    The product search box opens from the magnifying-glass icon at the top of the page.

  • Switch to English

    Vietnamese and English flags on the top bar; the site is translated automatically with GTranslate.

Admin system

Staff publish designs themselves, and the price board runs on its own

Products are managed in WooCommerce: each design has a photo, a code, a category and a brand. A collection is one branch of the categories, so adding a new design only means choosing the right group. The gold and silver price boards pull their data automatically.

  • AdministratorFull control of the content, menus and website settings.
  • Store managementAdd and edit designs, categories and brands (WooCommerce role).
  • EditorWrite news posts and update the About page and policies.
  • Multi-level categories
  • Product brands
  • Collections by category
  • Auto-updating gold and silver prices
  • Form Fluent Forms
  • Email qua FluentSMTP
  • SEO with Yoast

Technology

WordPress, WooCommerce and a custom child theme

The front end is a child theme built on the Underscores starter theme, with one template per page: home, gold price, silver price, collections, designer jewelry, about, contact and policies.

  1. UserJewelry buyers DesktopMobile
  2. InterfaceCustom child theme A template for each pageSwiper, AOS
  3. PricingPrices pulled automatically PNJ, SJCPhu Quy
  4. PlatformWordPress + WooCommerce ProductsCategories, brands
  • Zalo, phone callsA floating contact button, and Zalo on the product page
  • Fluent Forms, FluentSMTPConsultation form, design form, email notifications
  • GTranslateEnglish version, translated automatically
  • Google Site KitConnected to Search Console and Analytics
  • Prices rendered in the page

    The price board is rendered on the server, shows the update date, time and data source, and can be read by search engines.

  • SEO groundwork for every design

    Each product, category and article has its own URL and its own SEO tags through Yoast.

How 123Website built it

Gold price at the top, jewelry grouped by wearer

The website follows how a customer walks into a gold shop: ask the price first, look at the designs next, and decide after getting advice.

  • Metallic gold and navyThe brand's metallic gold and navy, with Playfair Display headings for a premium jewelry feel.
  • The gold price is the way inGold price and Silver price buttons on the top bar, and price pages that update daily.
  • Closing sales through consultationNo fixed prices are listed; Zalo, phone calls and a form take customers to shop staff.

The live site

Your website on desktop and mobile

Screenshots from vangbacrachdua.com on 21 October 2026.

Open vangbacrachdua.com
Vang Bac Rach Dua homepage, full page
  • Menu by wearer
    Menu by wearerColumns for Jewelry and Product lines, plus two photos that lead into the collections.
  • Silver price board
    Silver price boardPhu Quy silver by tael and by kg, with the update time.
  • Designer jewelry
    Designer jewelryFour steps from receiving the idea to hand delivery, with the form just below.
  • Collections
    CollectionsFive collections as round photos, each with its own category page.
  • Homepage on mobile
    Home
  • Silver price on mobile
    Silver price
  • Designer jewelry on mobile
    Designer jewelry
  • Collection on mobile
    Collections

Talk to us

Need a website for a gold shop or a jewelry store? Get advice on a solution

Leave your details and we will call you back, look together at what your customers ask before they buy, and suggest a website structure that fits.

  • Office 1st Floor, 292 Ung Van Khiem, HCMC
  • Hotline 0932 092 002

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