Auto-updating gold price board
Buy and sell prices by area and for each karat of jewelry gold, with the update time. The data is pulled automatically from PNJ and SJC, so nobody has to type it in every morning.

Jewelry · Auto-updating gold prices Vang Bac Rach Dua sells gold, silver and diamond jewelry, plus investment silver, in Rach Dua Ward and Ba Ria Ward (Ho Chi Minh City). 123Website built the website on WordPress and WooCommerce with a custom child theme: auto-updating gold and silver price boards, jewelry grouped by Women, Men and Children, and a Zalo button and consultation form right on the product page.

Clients
Vang Bac Rach Dua (the shop sign reads Vang Bac Da Quy Rach Dua Co., Ltd.) sells gold, silver and diamond jewelry, plus Phu Quy investment silver. Besides ready-made pieces, the shop crafts jewelry based on customers' own ideas.
The problem
In a gold and silver shop, the first question is usually today's gold and silver prices. Jewelry prices change with the weight of the gold and stones, so fixed prices are hard to list: customers want to look closely at the real pieces online, then get advice directly from shop staff.
01
The price board pulls data from PNJ, SJC and Phu Quy and shows the update time, so customers don't need to call and ask.
02
Women, Men and Children, each split by jewelry type and by gold, silver and diamond lines.
03
The product page does not show a fixed price; a Zalo button and a consultation form take the customer to a shop assistant.
04
The Designer jewelry page sets out a four-step process and a form for a custom design request.
The jewelry buyer's experience
On mobile, the Gold price and Silver price buttons sit just above the logo, so the way into the price board is visible as soon as the site opens.

Buy and sell prices by area, with the update date.

The Women, Men and Children menus open Jewelry and Product lines.

A slide-out filter shows the number of designs in each category and filters by brand.

A two-column grid of large photos, sorted by newest or most popular.

Want a custom piece? Fill in your name, phone number and a description of the design.
Features
Each functional page is its own template in the site's child theme; staff update products and categories themselves in WooCommerce.
Buy and sell prices by area and for each karat of jewelry gold, with the update time. The data is pulled automatically from PNJ and SJC, so nobody has to type it in every morning.

The category tree shows design counts, filters by brand, sorts by newest, most popular or price, and switches between grid and list view.

A large zoomable photo set, a product code, a note that the price follows the weight of the gold and stones, and a Zalo button that connects straight to the shop's number.

The Designer jewelry page walks through four steps: receiving the idea and reference photos, consultation with a 2D/3D sketch, handcrafting, then inspection and hand delivery. The form at the bottom takes a name, phone number, address and a description of the piece the customer wants.
Send reference photos2D/3D sketchHandcraftingHand delivery
Silver plates, silver bars and art silver coins, priced per tael and per kg, updated automatically.
Women, Men and Children open columns for Jewelry, Product lines and collection photos.
Bow jewelry, Men's rings, Children, Engagement rings and Party each have their own page.
A separate category for Thanh Long Phu Quy silver bars, with a brand filter.
Zalo and call buttons float on every page, with a large Zalo button on the product page.
At the bottom of the product page: name, phone number and email, so an advisor can call back.
The product search box opens from the magnifying-glass icon at the top of the page.
Vietnamese and English flags on the top bar; the site is translated automatically with GTranslate.
Admin system
Products are managed in WooCommerce: each design has a photo, a code, a category and a brand. A collection is one branch of the categories, so adding a new design only means choosing the right group. The gold and silver price boards pull their data automatically.
Technology
The front end is a child theme built on the Underscores starter theme, with one template per page: home, gold price, silver price, collections, designer jewelry, about, contact and policies.
The price board is rendered on the server, shows the update date, time and data source, and can be read by search engines.
Each product, category and article has its own URL and its own SEO tags through Yoast.
How 123Website built it
The website follows how a customer walks into a gold shop: ask the price first, look at the designs next, and decide after getting advice.
The live site
Screenshots from vangbacrachdua.com on 21 October 2026.









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