Ben Thanh Automation Website Case Study

Clients

Who the client is

Ben Thanh Automation was established in 2001 and is based at 245 Ta Uyen, Ho Chi Minh City. It distributes industrial automation equipment from Omron, Bosch Rexroth, Yaskawa, Autonics, and Panasonic, and integrates solutions: electrical cabinets, robots, cobots, production-line upgrades, factory digitalization, and industrial safety.

Sector: Automation equipment distribution and solution integration
Their customers: Factories, machine builders, and automation engineers needing equipment, solutions, and technical services
Scale: Established in 2001

Requirements

What the website needs to do

Four things an automation equipment distributor needs its website to do well.

Find the right equipment by code

Engineers search by type (sensors, inverters, solar power), by brand, by application, or by typing a code into the search box.
Request prices for many codes at once

Industrial equipment is usually quoted by project: customers add codes to a cart or send a list file to receive a quote.
Full technical specifications

Each product has a quick-copy code, series, brand, and a specification table to check before ordering.
Introduce solutions and services

Solutions already delivered, such as cobot palletizing, output weighing, and smart aquaculture farms, along with maintenance, training, and electrical cabinet installation.

Website structure

Map of the main sections

Main menu of benthanhvn.com, ordered the way engineers look for equipment and solutions.

Main menu of benthanhvn.com.

Home

Product categories
- Sensors
- Inverters
- Solar power
Branding
- Autonics
- Omron
- Panasonic
- HEDY
- PAVINA
- Rexroth
- Unipulse
- YASKAWA
Services · Solutions
- Machinery maintenance, repair, and upgrades
- Operator training and automation knowledge
- Design and installation of panels and electrical cabinets
- Integration of production digitalization solutions
- Custom automation and machine building
- Production safety solutions and equipment
About us
- Company
- Certificates
- Featured projects
- News
- Guidance
- Contact
Request a quote
- Quote by code-entry table
- Quote by template file

Implementation

How 123Website built it

Platform and key features on the Ben Thanh Automation website.

Platform: WordPress, WooCommerce
Page builder: Elementor
Base template: Fully custom design
Languages: Vietnamese
Website type: E-commerce website, business website

01

Quote request cart

Add products to a quote cart, or enter a code and quantity in a table. Customers can download a sample Excel file, fill it in, and upload it with company details.
02

WooCommerce product catalog

Filter by type, brand, and application group. The product page has a copy-code button, a specification table, and similar products.
03

Customer accounts

Customers register an account to receive a 5% discount under the policy stated on the product page.
04

Page-speed optimization

Uses LiteSpeed Cache and lazy-loaded images so category pages with many products open quickly.

The live site

Your website on desktop and mobile

Screenshots from benthanhvn.com.

HomeSolutions block: eight automation systems already implemented, each card linking to a detail page.
Product detailsCategory breadcrumb, product image, a code with a copy button, type, brand, series, and technical specifications.
Request a quoteA table for product code, quantity, and notes, with a form for the requester's details.

Products on mobileAdditional images sit in a row. The product name and details stack in one column.
Contact on mobileHotline / Zalo, email, and address, then the contact form. The header includes search and the quote cart.

On mobile

The header always shows the search button, quote cart, and menu
Product details and the form stack in one column
The quote code table scrolls horizontally on small screens

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Ben Thanh Automation

Find the right equipment by code

Request prices for many codes at once

Full technical specifications

Introduce solutions and services

Quote request cart

WooCommerce product catalog

Customer accounts

Page-speed optimization

On mobile

Davicom

ADSzone

Song Phat

Need a technology website? We suggest a suitable template and package