A supplier list with B2B filters
Filter by verification, category, payment terms (T/T, L/C, D/P...), Incoterms (FOB, CIF, EXW...) and country. Product cards show the price, unit, supplier and how many quotes have been sent.
B2B marketplace · Three languages VinaOpen
VinaOpen connects Vietnamese suppliers of seafood, agricultural produce, food and handicrafts with overseas importers. 123Website built the marketplace on WordPress with a custom core: verified supplier profiles, a buying-request board (RFQ), quotes, membership plans, four services that support a transaction, and a Vue.js dashboard for buyers and suppliers.
- Industry
- B2B trade, export
- Website type
- A two-sided B2B marketplace
- Platform
- WordPress, dashboard Vue.js
- Languages
- English, Vietnamese, Chinese
- 3languages: English, Vietnamese, Chinese
- 10product groups on the menu
- 4services that support a transaction
- 3membership tiers Basic, Premium, Superior
Clients
Who VinaOpen is
VinaOpen (Vietnam Global Trade) is a B2B marketplace based in Ho Chi Minh City that takes Made in Vietnam goods to international markets. Vietnamese suppliers list profiles and products. Overseas buyers source goods, post buying requests and use logistics, international payment and supplier verification.
- Office257 Street 10, Phuoc Long Ward, TP.HCM
- Product categoriesSeafood, agricultural produce, livestock, processed food, handicrafts, OCOP
- BuyersImporters and overseas companies sourcing Vietnamese goods
- SuppliersVietnamese manufacturers and exporters
The problem
One marketplace, two sides: buyers need trust, suppliers need to be seen
International buyers cannot visit every factory to check it, and Vietnamese suppliers find it hard to reach overseas clients on their own. The marketplace has to speak the language of trade: payment terms, Incoterms and minimum quantity, and give both sides a reason to trust each other.
-
01
Find the right source of goods
A menu of 10 product groups, each split into several subcategory levels, with filters for verification, payment terms, Incoterms and country.
-
02
Reasons to trust a supplier
Superior and Verified labels, a trust score, year founded, staff count, certifications and buyer reviews.
-
03
Buyers post requests themselves
A purchase request (RFQ) states the goods, quantity, destination port and payment terms, and suppliers send quotes.
-
04
A marketplace with a membership model
Basic, Premium and Superior plans for 1 to 12 months. Contact details are only partly shown to visitors who are not logged in.
Shopper experience
From sourcing goods to sending a request in 5 steps
On mobile, the bottom tab bar is already split into the two sides, Buyers and Suppliers, plus Service and Contact.
-
Step 1
Search by role
A search box set to Sellers or Buyers, with a Trade button directly under the logo.
-
Step 2
Filter suppliers
Premium products come first, with Superior and Verified labels, and a Filter button that opens the filters.
-
Step 3
View ordering terms
Price, minimum quantity, payment terms, Incoterms and specification.
-
Step 4
Open an account
Choose Buyer or Seller, and register with email or a Google account.
-
Step 5
Send a service request
The logistics form asks for the goods, the HS code, the port of loading, the port of discharge and the documents.
Features
What vinaopen.com does for both sides
The marketplace is custom data types and an API written for VinaOpen, not an off-the-shelf marketplace plugin.
Buying-request board (RFQ)
Each request states the goods, quantity, destination port and payment terms, with the buyer profile, country and how many requests they have posted.
A product page built to trade standards
Unit price, minimum quantity, Payment Terms, Incoterms, attributes, the company profile and the supplier's trust score.
Three languages
English by default, plus Vietnamese and Chinese.
Membership plans
Basic, Premium and Superior, for 1, 3, 6 or 12 months.
Supplier trust score
Company verification, profile completeness, engagement, response and certifications.
Reviews with an honesty pledge
Buyers give a star rating, write a comment, attach a file and confirm the review is genuine.
Partly hide contact details
A supplier's email and phone number are only partly shown until you log in.
A separate workspace
A workspace for buyers and suppliers after they sign in.
Guides for each side
Buyer Guidelines and Supplier Guidelines: listing products, keywords, photos and marketplace rules.
Bottom tab bar
Buyers, Suppliers, Home, Service and Contact on mobile.
Admin system
A Vue.js dashboard for both sides, with marketplace data in WordPress
After sign-in, buyers and suppliers work in a Vue.js dashboard: post buying requests, send and track quotes, and manage the company profile without reloading the page. Behind that, products, purchase requests, quotes and membership plans are custom content types in WordPress, with a B2B taxonomy: country, business type, number of employees, annual revenue, packing specification, currency, payment terms and Incoterms.
- Marketplace adminCategories, membership plans, services and marketplace content.
- SuppliersA company profile, product listings and quotes sent against purchase requests.
- BuyersPost a buying request, receive quotes and rate suppliers.
- Products, RFQs and quotes are separate data
- Country, business type and company size
- Currency, Payment Terms, Incoterms
- 3 membership tiers by term
- Service forms with document upload
- Google sign-in
Technology
WordPress as the base, with a Vue.js dashboard for the marketplace
The buyer and supplier workspaces are a Vue.js dashboard that calls VinaOpen's own API. A child theme on Hello Elementor handles the public pages, and the about and service pages are built in Elementor Pro so they are easy to update.
- UserInternational buyers, Vietnamese suppliers
- InterfaceTheme con VinaOpen + Elementor Pro
- DashboardVue.js, calling VinaOpen's own API
- DataWordPress, custom content types
- TranslatePressEnglish, Vietnamese, Chinese
- Fluent Forms, FluentSMTPService and contact forms; email sent via SMTP
- Google sign-inQuick registration for buyers and suppliers
- Rank Math SEOSEO tags, schema and redirects
Structured trade data
Payment terms, Incoterms, currency and country are standard lists, so they can be filtered and look the same on every product and every purchase request.
Expanded stage by stage
The about and services sections went up first. Registration, the workspace, RFQs, quotes and guides for each side were added after that.
How 123Website built it
From the about pages to the marketplace, built stage by stage
The milestones below follow the dates the functional pages on the website were created.
- 10/2025
Marketplace setup
Home, about, services, contact, FAQ and policies.
- 11/2025
Registration for two roles
The registration page separates buyers and suppliers, and includes Google sign-in.
- 12/2025
Vue.js dashboard
Sign-in, buyer and supplier dashboards written in Vue.js, posting buying requests and sending quotes.
- 01/2026
Guides and choosing a role
A shared workspace, a role chosen after sign-in, and guides for buyers and suppliers.
- Designed for both sidesEvery screen has its own path for buyers and for suppliers, from the search box to the bottom tab bar.
- Standardize the data firstCategories, terms and Incoterms were set up as standard data before the filter interface was built.
- Features rolled out one at a timeLaunch the introduction first, then add registration, RFQs, quotes and membership plans.
The live site
Your website on desktop and mobile
Screenshots from vinaopen.com on 16 October 2026.
- Supplier listFilters on the left. Premium products carry Superior and Verified labels and the number of quotes sent.
- Buying requests (RFQ)Requests include payment terms, a destination port and a quantity, with the buyer profile.
- Product detailsPrice, minimum quantity, Payment Terms and Incoterms right beside the photos.
- Support servicesFour services in the left column, each with its own request form.
- Home
- Suppliers
- Product details
- Buying requests
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