Fashion · E-commerce website
Fraser Sport
E-commerce website for Fraser Sport, a Vietnamese sportswear brand: polo shirts, football and pickleball match wear, with a cart, favorites, and dealer registration.
- Industry
- Fashion · Sportswear
- Location
- Ho Chi Minh City
- Platform
- WordPress, WooCommerce
- Languages
- Vietnamese
- Year delivered
- 2025
- Website type
- E-commerce website
Clients
Who the client is
Fraser Sport is the sportswear brand of MUBADA Co., Ltd. in Ho Chi Minh City, designed and manufactured in Vietnam. The range includes polo shirts, football and pickleball match wear, jackets, sun-protective shirts, and sports pants, sold online at retail and through dealers.
- Sector
- Design, manufacture, and sale of sportswear
- Their customers
- Sports players, football teams, pickleball clubs, and retail dealers
- Scale
- MUBADA Co., Ltd., established in 2016
Requirements
What the website needs to do
Four things Fraser Sport needs its website to do for shoppers and dealers.
-
Display products by sport and line
Polo shirts, football wear in the four lines Standard, Special, Premium, and Pro, and pickleball wear need clear grouping.
-
Let customers choose size and color and place an order
Each style comes in several sizes and colors, with a size guide so customers can order on their own.
-
Attract members and dealers
Customers register as members to receive offers, and stores register as dealers or distributors directly on the website.
-
Tell the brand story through tournaments
News on sponsored football and pickleball tournaments, and new collections, helps customers understand the brand.
Website structure
Map of the main sections
Main menu of frasersport.vn, grouped by product category.
Main menu of frasersport.vn.
Home
-
Shirt lines
- Polo shirts
- Jackets
- Sun-protective shirts
- Retro shirts (Germany, Manchester United)
-
Match wear
- Football: Fraser Standard
- Football: Fraser Special
- Football: Fraser Premium
- Football: Fraser Pro
- Pickleball
-
Sports pants
- Shorts
- Long pants
-
Blog
-
Account
- Member registration
- Dealer/distributor registration
- Cart
Implementation
How 123Website built it
Platform and main sales features on frasersport.vn.
- Platform
- WordPress, WooCommerce
- Page builder
- Flatsome
- Base template
- Fully custom design
- Languages
- Vietnamese
- Website type
- E-commerce website
-
01
Product page with every option
Choose size and color from images, view the size guide, and use Add to cart or Buy now.
-
02
Search, filters, and favorites
A search box in the header, a Filter button on category pages, and a heart button to save favorite products.
-
03
Members and dealers
The account page has separate tabs for member registration and dealer/distributor registration.
-
04
Fixed button bar on mobile
The bottom of the phone screen has buttons for Zalo, home, and calls.
The live site
Your website on desktop and mobile
Screenshots from frasersport.vn.
-
Polo shirts categoryA four-column product grid, model photos, prices and a favorites button, with a Filter button on the right. -
Product detailsLarge photos from two angles, size and color selectors, and Add to cart and Buy now buttons. -
ContactA large map at the top of the page, contact details, and a message form.
-
Category on mobileA compact Filter button at the top, with products in two columns. -
Products on mobileSize and color selectors, and a full-width Buy now button.
On mobile
- Menu collapses into a hamburger button, logo centered, account and cart on the right
- A bar fixed to the bottom of the screen with Zalo, home, and call buttons
- Products in two columns, with a wide Buy now button that is easy to tap
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Built with: KiotViet Web
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