292 Ung Van Khiem, Thanh My Tay Ward, HCMC

info@123website.com.vn Support 0283 510 6868 VietnameseEnglish

Original 2026 report

2026 Vietnamese Small-Business Website Landscape

201 small-business websites across 10 industries in Ho Chi Minh City, Hanoi and Da Nang, tested on mobile for speed, security, basic SEO and contact options.

201 small-business websites across 10 industries in Ho Chi Minh City, Hanoi and Da Nang, tested on mobile.

  • 12% of websites show their main content in under 2.5 seconds on mobile
  • 4,0 MB median homepage size, 73% of which is images
  • 4,5% meet all 6 basic speed, security, SEO and contact benchmarks
See methodology

Measured October 17, 2026 · Aggregate results only; website names withheld

Measured October 17, 2026. Aggregate results only.

Methodology

How and what we measured

We loaded only each website's homepage, robots.txt and sitemap, simulating a 390 px phone on slow 4G with 4× CPU slowdown, similar to Google's mobile speed assessment conditions.

We loaded only each website's homepage, robots.txt and sitemap, simulating a 390 px phone on slow 4G with 4× CPU slowdown.

  • 201 websites with sufficient data for analysis, out of 204 tested websites analyzed (204 tested)
  • 10 common small-business industries industries
  • 3 cities: Ho Chi Minh City, Hanoi and Da Nang cities
  • 17/10/202617/10 measurement day, updated annually measurement day in 2026
  • Mobile speed (LCP, load time, page size)
  • HTTPS and redirects
  • Mobile display
  • Basic SEO: title, description, H1, alt text, schema, sitemap
  • Footer copyright year
  • Call buttons, Zalo and contact forms

Lab measurements using Playwright (headless Chrome) with mobile emulation, not Google's real-user data (CrUX). Google PageSpeed Insights and INP results are not yet available. Retesting 95 websites found 83% remained in the same good, average or poor category.

The sample comes from first-page Google results, favoring sites with SEO investment. Each industry has only 10 to 31 websites, so industry figures are indicative only. Tests ran once from one machine in Ho Chi Minh City. Only aggregate results are published; website names are withheld. The report is updated annually using the same method.

8 key findings

What the data shows

Each finding includes a chart and recommended action. Percentages cover the full sample and are rounded to whole numbers.

  1. 01Mobile loading speed

    Only 12% show main content in under 2.5 seconds

    9.4 seconds median time for main content to appear (LCP) on slow 4G

    Website distribution by main content loading time (LCP)
    CategoryShare of websites
    ≤ 2.5 s12%
    2,5–4 s15%
    4–8 s20%
    8–15 s17%
    > 15 s37%
    Website distribution by LCP. The dark bar meets Google's 2.5-second benchmark. n = 198.

    Recommended action: Compress images to WebP, remove heavy hero sliders and enable caching.

  2. 02Page size

    6 in 10 homepages exceed 3 MB, mostly images

    4,0 MB median homepage size, with 90 requests

    Website distribution by homepage size
    CategoryShare of websites
    < 1 MB7%
    1–3 MB32%
    3–5 MB20%
    5–10 MB29%
    > 10 MB12%
    • Images 73%
    • JavaScript 17%
    • Font 6%
    • Other 4%
    Total sample data size by file type
    CategoryShare of websites
    Images73%
    JavaScript17%
    Font6%
    Other4%
    Website distribution by homepage size; the lower bar shows total sample data size by file type. n = 201.

    Recommended action: Keep hero images under 200 KB and lazy-load images below the fold.

  3. 03Security

    1 in 10 websites lacks complete HTTPS protection

    90% have a valid certificate and automatically redirect HTTP to HTTPS

    • 90%Complete HTTPS
    • 6,5%SSL installed, no automatic HTTPS redirect
    • 3,5%Certificate error or expiry
    HTTPS status across the sample
    CategoryShare of websites
    Complete HTTPS90%
    SSL installed, no automatic HTTPS redirect6,5%
    Certificate error or expiry3,5%
    Certificate checks on port 443 and redirects from HTTP. n = 201.

    Recommended action: Enable automatic SSL renewal and 301 redirects from all HTTP to HTTPS.

  4. 04On-page SEO

    41% of homepages have missing or multiple H1 tags

    41% do not have exactly one H1 on the homepage

    Share of websites with each homepage SEO issue
    CategoryShare of websites
    No H1 tag31%
    More than one H110%
    Title too short or too long17%
    Over 20% of images lack alt text12%
    Missing meta description11%
    No sitemap.xml9%
    Share of websites with each issue; one site may have multiple issues. n = 201.

    Recommended action: Use one H1 per page stating the service, and a 30 to 65-character title including the location.

  5. 05Data for Google

    Only 30% declare local business schema

    30% have LocalBusiness schema or a specific type (Dentist, Restaurant...)

    • 30%Local business schema
    • 56%Generic schema only (WebSite, Organization)
    • 14%No schema
    Website distribution by homepage JSON-LD schema type
    CategoryShare of websites
    Local business schema30%
    Generic schema only (WebSite, Organization)56%
    No schema14%
    Based on homepage JSON-LD blocks. n = 201.

    Recommended action: Declare your name, address, opening hours and phone using schema for your business type.

  6. 06Footer

    Nearly half show an outdated footer year

    46% of sites displaying a copyright year show 2024 or earlier

    Website distribution by footer copyright year
    CategoryShare of websites
    ≤ 201816%
    2019–2011%
    2021–228%
    2023–2411%
    20253%
    202651%
    Latest copyright year found in the footer. 60% show a year, n = 121.

    Recommended action: Update the year automatically and review outdated news and prices.

  7. 07Mobile experience

    1 in 3 homepages shifts layout while loading

    33% have CLS above 0.25, Google's poor threshold

    Share of websites with mobile display issues
    CategoryShare of websites
    Layout shifts (CLS > 0.25)33%
    Horizontal overflow requiring sideways scrolling11%
    Missing viewport tag1%
    Simulated 390 px screen. n = 201.

    Recommended action: Reserve dimensions for images, banners and chat widgets to prevent layout jumps.

  8. 08Contact channels

    88% have a call button, but only 56% have a contact form

    7,5% have no call button, Zalo or contact form on the homepage

    Share of websites with each homepage contact channel
    CategoryShare of websites
    Call button (tel:)88%
    Zalo78%
    Contact form56%
    No contact channel7,5%
    Counts tel: links, Zalo links or widgets, and forms with phone or email fields. n = 201.

    Recommended action: Keep call and Zalo buttons fixed at the bottom of the mobile screen.

OverviewBy industry and cityBy industry

Retail leads; real estate and travel meet the fewest benchmarks

Average score across the 6 benchmarks in the self-check below (maximum 6). With only 10 to 31 websites per industry, small differences are indicative only.

Average across 6 benchmarks (maximum 6). Each industry has 10 to 31 websites; small differences are indicative only.

Average score by industry across 6 benchmarks (maximum 6)
CategoryAverage score (maximum 6)
Retail and commerce4,1
Interior, construction3,9
Accounting & tax3,9
Dental3,8
Spa, beauty3,8
Restaurant, cafe3,6
Logistics, transport3,5
Education and training centers3,4
Travel, hotel3,4
Real estate3,3

Scoring: 1 point per benchmark met. Numbers in brackets indicate websites per industry.

By city: Ho Chi Minh City 3.9/6; Hanoi 3.8/6; Da Nang 3.5/6. 71% of sampled sites use WordPress.

Self-check

Where does your website stand?

Compare your website against the 6 benchmarks below. Meeting all 6 puts it among the top 4.5% of the sample.

  • Main content appears in under 2.5 seconds on mobile (LCP) Main content appears in under 2.5 seconds (LCP) sample pass rate: 12%
  • Homepage under 3 MB Homepage under 3 MB sample pass rate: 39%
  • Complete HTTPS, with HTTP automatically redirected to HTTPS Complete HTTPS, HTTP redirects to HTTPS sample pass rate: 90%
  • Meta description and exactly one H1 tag Meta description and exactly one H1 tag sample pass rate: 54%
  • sitemap.xml and business information schema sitemap.xml and business schema sample pass rate: 84%
  • A call or Zalo button immediately tappable on mobile Call or Zalo button on mobile sample pass rate: 91%

Distribution of benchmarks met

3,7/6 average sample score. Only 22% meet 5 or more benchmarks.

Distribution of benchmarks met
CategoryShare of websites
0 benchmarks<1%
1 benchmark<1%
2 benchmarks12%
3 benchmarks29%
4 benchmarks35%
5 benchmarks18%
6 benchmarks4,5%
Website distribution by number of the 6 benchmarks met. n = 201.

  • Free

    Check your website against the report's criteria

    Check your site against report criteria

    Enter your website address to check speed, HTTPS, basic SEO and contact channels against the sample.

    Checks speed, HTTPS, basic SEO and contact channels against the sample.

    Website checker /kiem-tra-website/

  • When you need a rebuild

    Estimate a new website's cost in 1 minute

    Estimate a new website's cost

    Choose your website type, industry and features for a package suggestion based on 2026 list prices.

    Choose your website type, industry and features for a package suggestion based on 2026 pricing.

    Calculate cost /tinh-chi-phi-website/

For the press

Cite data and embed charts

Journalists, bloggers and educators may use report data and charts with attribution and a link. Email us for aggregate tables by industry or city.

Use data and charts with attribution and a link. For industry tables, email info@123website.com.vn.

Contact: info@123website.com.vn

Suggested attribution

Source: 123Website, 2026 Vietnamese Small-Business Website Landscape Report, n = 201, measured October 2026, https://123website.com.vn/en/vietnam-business-website-report-2026/

Chart embed code

<a href="https://123website.com.vn/en/vietnam-business-website-report-2026/"> <img src="https://123website.com.vn/wp-content/themes/123website-2026/assets/images/dv26/bao-cao-website-2026/bieu-do-toc-do-2026.png" width="1176" height="1168" alt="Small-business website speed on mobile, 2026" /> </a> <p>Source: 123Website, 2026</p>

FAQ

Report FAQ

Still need an answer? Call 0932 092 002 and we'll explain each metric.

See the website checker

Which websites were tested?

We selected websites from Google results for common services by industry and city, excluding marketplaces, directories, news sites, social networks, large chains and websites built by 123Website. Only each homepage was tested.

Why are speed measurements slower than on my computer?

We simulate a mid-range phone on slow 4G, similar to Google's mobile speed assessment. Pages may open much faster on office Wi-Fi, but most customers browse on phones.

Does the report name any websites?

No. It publishes only aggregate figures for the full sample, industries and cities. Individual website data is used for calculations only, not published or used to assess specific businesses.

Can I reuse the report's data and charts?

Yes, with attribution to 123Website and a link to this page. Suggested attribution and embed code are in the press section; for industry tables, email info@123website.com.vn.

How can I assess my own website?

Use the free website checker from 123Website, or call 0932 092 002. We use the report's criteria and send results with recommended priorities.

Will the report be updated?

Yes. We plan annual measurements using the same method and sampling approach so businesses can see year-to-year trends rather than a single snapshot.

Get the report

Get the PDF and report updates

Leave your details for the full PDF, including sample limitations and industry tables, plus updates when next year's figures are available.

  • Office 1st Floor, 292 Ung Van Khiem, HCMC
  • Hotline 0932 092 002

Get the report PDF

2026 pricing consultation (Odoo)

Your information is used only to advise you on our services.

Call now